Design Marketing For Small Business Success

One of the biggest mistakes made by most small business owners do not take into account the importance of advertising. There is a story told from the owner of the Wrigley Gum Company. The company has invested over the years large sums of money on advertising, and there was a time when it had moved so strongly in the number one position in its field. One executive suggested that since we have been monitoring a large market share, not a good idea to reduce the advertising budget back a bit. Mr. Wrigley said: “Is this a good idea to remove the engine as soon as the train was running at full speed?”

Advertising is the engine that runs the train to success. The small business owner may think he cannot afford to invest in things such as design and flyer design catalog, but the truth is he cannot afford not to make that investment. It would not be enough to simply print a flyer or two, as if it is a matter of minor importance. The same design principles that make big business to the successful implementation of smaller companies. It is not necessary to store empty boxes to advertise on television or radio. While newspaper ad may be outside the budget of a new small business owner. Pamphlets and brochures are good places to start.

The point is to design work many of these flyers as you would in the design of a TV commercial or newspaper layout. If you stay in your own organization, you should at least choose those that are most artistic, and also has a good sense of what message the company wants to advertise. If possible from a budgetary perspective, consider allowing a professional to do the actual design layout.

There are many elements that go into good brochure design.

Hierarchy of information, the ability to visualize design point of view of the customer, and effective use of color are few. Emphasis in design is to convert the customer to the idea that your business is where he wants to spend his money. Often, design flyer highlight the scale of small business rather than what it can do for the customer. These are things to consider, but the key is to use the concept of advertising as a driver to take the train for your small business running full speed.

Natalie Aranda writes small business marketing. One of the biggest mistakes that most small business owners are unaware of the importance of advertising. There are many elements that go into good brochure design. Hierarchy of information, the ability to visualize design point of view of the customer, and effective use of color are few. Emphasis in design is to convert the customer to the idea that your business is where he wants to spend his money. Often, design flyer highlights the scale of small business rather than what it can do for the customer.

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