A beauty of having an online business is the many opportunities you have which may not be available offline. One of these possibilities is in the area of marketing. You can promote your business from your website. How, you might ask? By developing a forum or discussion board. On this discussion board, ensure that different topics of importance to your customers are listed. Naturally, people interested in your area of business will want to come back again and again in order to read what others have to say. You provide information. You have repeat traffic.
Interestingly, this action can greatly help your natural search engine traffic in getting your page indexed. It can also provide some back links, and this will help in marketing your online business.
As this is your website, you are able to create marketing. This you do within your niche. When the time comes that the customers are ready to buy, you have positioned yourself in such a way that they would think of you.
Over time, you would have a base of customers and give yourself a chance to grow your business due to the way you have organized your marketing campaign. A benefit of this approach includes obtaining back links, getting search engine traffic and being heavily indexed.
Another proven method for marketing your business is to give away free products. These products must have a perceived value. Ideally, it should be unique to you. If visitors can get the same product elsewhere, chances are less that such visitors will end up on a site that is not yet established. It could be a product you created, or have created for you.
Although it is a give away, you will need to collect names and e-mail addresses.
Collecting names and addresses allows you to form relationships with visitors. With time, you can also promote products. Something in it for the customers, and something in it for you.
Yet another proven method is the way you write your contents (articles). If correctly optimized, your content can get you to the top of the search results page. This means many more visitors to your website. This is more effective and much, much cheaper than many other forms of marketing.
The discussed methods are quite general and will work for a lot of online businesses.