Local Business Online Promotion Get More For Less
Okay, you’re a local business owner, with a pretty small advertising budget but you know that you need to do something to grow your business.
So you go over in your mind the usual steps that most local business owners like yourself do in order to try to promote their business.
First of course is newspaper advertising.
Well like we said before the advertising budget is pretty small and if you’ve priced advertising in the newspaper lately you will quickly realize that you’re not going to be able to gain much exposure for any decent length of time.
Second choice made the Flyers. The standard form of using fires is to hirer some local kids to put out flyers around your area. Two big problems with the Flyer method is one, you’re never really sure if they’re actually being distributed in a wide enough area to reach as many people as possible. And in addition to that some people just really get ticked off finding unsolicited advertisement stuck to their windshields or telephone holds in her neighborhood or bulletin boards within their stores.
Then of course there is always the Yellow Pages.
The main drawbacks would Yellow Pages advertising is first price, and second is the fact that once your ad has been created you’re stuck with it for the rest of the year.
So up there something new or changed that you want to promote about your business there is no way for you to announce that through your Yellow Pages ad. The other point is that if you create the ad it may be six months before that version of the Yellow Pages comes out and that’s not going to help you much in the near term as far as promoting your business now.
We’ll just skip over the other commonly used forms of local business advertising such as business cards cold calling endless spying.
It is unfortunate that most local business owners overlook the most used form of media in the world, which also happens to be the most affordable media for marketing your local business.
I’m talking about the Internet.
Over 78% of people use the Internet to search for products and services and then purchase those products or services within a 20 minute ride other homes!
Today you are dealing with and higher generation of prospects that have grown up with the Internet. Going online to Google something is simply second nature.
Local business owners can take a huge step ahead of their competition by marketing their products and services online. Today your customers expect you to have a website. Your website can be used for many things not the least of which is established in trust as well as branding your business as an authority in your industry.
Creating a web presence can be as simple or as complex as you need it to be.
Most local businesses start out small with a basic website and contact information and grow their web presence as they realize how successful online marketing can be for local business.
Marketing your business online is not the be-all end-all as far as your advertising goes. But it should play a prominent role in your businesses promotions.
Internet marketing for local businesses is a cost-effective way to grow your business and your profits. To get started simply contact and SEO firm in your area.
If you don’t know where to look, just Google it. These companies will be promoting their business on the Internet as well.