The positioning is one of the marketing jargons, saying that all walk around and it is important to understand. It ‘also important to understand how the placement is particularly concerned about the marketing of small businesses.
Essentially a marketing position describes his unique place in the market. The key word here is unique. What distinguishes it from its competitors? What features and benefits offered to your target market as other players are not?
Here are some things that can go into place:
Price-Point – This does not necessarily mean that you have the lowest price. You can be the most expensive city, and it’s OK if you convince your customers that you’re worth.
Service – Almost every company claims to have excellent service. If you can offer better service than its competitors, customers will remember you. I will never forget the plumber rude to try to convince him to my house and the state of emergency over the weekend. He acted like he did not want my business, and then told me that should have been $ 200 just to see him, no thanks. I called rotor-router, which gave me an incredible service, warranty, and the size of the decline was less than $ 200. Now I use them all of my plumbing.
-Features and Benefits – the positioning is not only what makes you different is also what we emphasize. Folgers announced to the world that is “mountain grown coffee” (a function). Guess what? All coffee is grown in the mountains. Folgers just ordered the first feature film.
What is something no talk to your competitors?
Credibility – Legal Seafood clam chowder is served at every presidential inauguration. Many products are supported by celebrities. Many companies around the time they were in business. All this will increase confidence in the consumer’s mind. What factors are confident that the competition does not?
-The dark side – There is something that customers will not irritate your competitors? I’m not saying that using negative ads, but just to name a feature and commit themselves to benefit. I’m sorry that I have to pay for parking to go shopping. Instead of touting free parking, shopping center, which wants to talk to me to declare, “You do not have to pay for parking.” Driving home this pain to go shopping for a competitor of a negative.
“All the rest – literally, anything that differentiates you from your competitors can be part of your positioning strategy – your position, your hours, as his office smells. Small business owners should think creatively here.
In an excellent article by John Jantsch he said that investment strategy should answer the question “why should I buy from you?” It’s great in its simplicity; it crosses all the junk that complicate strategic marketing. If you cannot answer this question, your client does not intend to do the job of finding an answer on your own.